Update README

README.org

@@ -20,20 +20,32 @@ meets organizational needs.
 
 ** Introduction
 
-I am developing a web application using Common Lisp, specifically tailored for
-efficiently administering the "System Usability Scale" ([[https://en.wikipedia.org/wiki/System_usability_scale][wikipedia]]), and "Visual
-Aesthetics of Websites Inventory" ([[https://meinald.de/forschung/visawi/][website]], [[https://www.researchgate.net/publication/274649948_VisAWI_Manual_Visual_Aesthetics_of_Websites_Inventory_and_the_short_form_VisAWI-S_Short_Visual_Aesthetics_of_Websites_Inventory][researchgate]]) to streamline
-usability evaluations. This application not only presents these various
-questions and collects responses but also simplifies the entire process of
-gathering and analyzing usability feedback. Designed to enhance the ease of
-creating, managing, and integrating questionnaires within existing websites or
-software systems, it leverages flexible templates to offer high levels of
-reusability and adaptability. The software allows for the synthesis of data
-from multiple questionnaires into a single study, enabling deeper insights. As
-a self-hosted solution, it provides enhanced data protection, granting users
-full control over their data—a crucial feature in environments handling
-sensitive data. This makes it an invaluable tool for research projects, market
-research, and other sectors that require precise data collection and analysis.
+*** Purpose
+Efficiently administer and analyze the System Usability Scale (SUS) and Visual Aesthetics of Websites Inventory (VisAWI) questionnaires.
+
+*** Core Features
+- Presents questions and collects responses
+- Streamlines usability feedback gathering and analysis
+- Offers flexible templates for high reusability and adaptability
+- Synthesizes data from multiple questionnaires into a single study
+
+*** Key Benefits
+- Self-hosted solution for enhanced data protection
+- Users have full control over their data
+- Valuable for research projects and market research
+
+*** Integration
+- Easily integrates with existing websites or software systems
+
+*** Target Sectors
+- Research projects
+- Market research
+- Any field requiring precise data collection and analysis
+
+*** Target Users
+- Disabled (User / UX) Researches
+- Small UX Agencies
+- UX Freelancers
 
 ** Design Goals