diff --git a/bundle/bundle--ux.el b/bundle/bundle--ux.el
index b64ed4a4..70c09bd8 100644
--- a/bundle/bundle--ux.el
+++ b/bundle/bundle--ux.el
@@ -66,18 +66,18 @@
 
 (defconst ux:want-to-learn?
   '((customer
-     ("Their goals in purchasing the product.")
-     ("Their frustrations with current solutions.")
-     ("Their decision process for purchasing a product of the type you’re designing.")
-     ("Their role in installing, maintaining, and managing the product.")
-     ("Domain-related issues and vocabulary."))
+     "Their goals in purchasing the product."
+     "Their frustrations with current solutions."
+     "Their decision process for purchasing a product of the type you’re designing."
+     "Their role in installing, maintaining, and managing the product."
+     "Domain-related issues and vocabulary.")
     (user
-     ("The context of how the product (or analogous system, if no current product exists) fits into their lives or work flow: when, why, and how the product is or will be used.")
-     ("Domain knowledge from a user perspective: What do users need to know to do their jobs?")
-     ("Current tasks and activities: both those the current product is required to accomplish and those it doesn’t support.")
-     ("Goals and motivations for using their product.")
-     ("Mental model: how users think about their jobs and activities, as well as what expectations users have about the product.")
-     ("Problems and frustrations with current products (or an analogous system if no current product exists).")))
+     "The context of how the product (or analogous system, if no current product exists) fits into their lives or work flow: when, why, and how the product is or will be used."
+     "Domain knowledge from a user perspective: What do users need to know to do their jobs?"
+     "Current tasks and activities: both those the current product is required to accomplish and those it doesn’t support."
+     "Goals and motivations for using their product."
+     "Mental model: how users think about their jobs and activities, as well as what expectations users have about the product."
+     "Problems and frustrations with current products (or an analogous system if no current product exists)."))
   "What do we want to learn from users or/and customers?")
 
 (defconst ux:websites