diff --git a/bundle/bundle--ux.el b/bundle/bundle--ux.el
index 3dc9e9f0..f74c8934 100644
--- a/bundle/bundle--ux.el
+++ b/bundle/bundle--ux.el
@@ -133,7 +133,7 @@
     "Help and documentation")
   "https://www.nngroup.com/articles/ten-usability-heuristics/")
 
-(defconst ux:research:want-to-learn?
+(defconst ux:research:want-to-learn
   '((customer
      "Their goals in purchasing the product."
      "Their frustrations with current solutions."