diff --git a/bundle/bundle--ux.el b/bundle/bundle--ux.el
index 4d557ce9..4eafc013 100644
--- a/bundle/bundle--ux.el
+++ b/bundle/bundle--ux.el
@@ -1,6 +1,15 @@
 ;; Personal UX database. Goal of this database is to provide funtions and data
 ;; to generate an org file for ux planning.
 
+(defconst ux:roles
+  '((consultant "UX consultants research customers, audit websites, create and test prototypes, and train their clients in user experience best practices.")
+    (architect "The purpose of a User Experience (UX) Architect is to develop the structure and flow of a digital solution (website, app, software, mobile, etc.). The Architect conducts research, interviews, and surveys, and then translates that information into sitemaps, wireframes, and prototypes.")
+    (strategist workshops mapping "In essence, the UX strategist gives valuable input and suggestions to key business decisions with a user-centered mindset. They work with different stakeholders to determine what features to improve upon or add to the product—always with the goal of improving the business overall.")
+    (researcher user-interviews usability-testing contextual-inquiry diary-study focus-groups user-models "The purpose of user research is to put your design project into context. It helps you understand the problem you're trying to solve; it tells you who your users are, in what context they'll be using your product or service, and ultimately, what they need from you, the designer!")
+    (designer information-architecture prototyping user-testing card-sorting user-flows wireframes "The goal of UX design in business is to “improve user satisfaction and loyalty through the utility, ease of use, and pleasure provided in the interaction with a product.”")
+    (writer "A UX writer plans and writes the microcopy in apps, websites, and other digital products users need to navigate a product. A user experience (UX) writer creates copy for apps, websites, and other digital products that help users navigate the product.")
+    (analyst "A UX analyst, also known as a usability analyst, is a member of a UX design team who studies data to determine how users engage with a software product, such as an application or website.")))
+
 (defconst ux:maturity-levels
   '((isolated
      "strategy set by management"
@@ -55,7 +64,9 @@
      "Team sets and governs standards"
      "Established process company-wide"
      "Engagement at senior level"
-     "Research and test new hypothesis")))
+     "Research and test new hypothesis"))
+  "The UX-maturity model provides a framework to assess each
+  organization's UX-related strengths and weaknesses.")
 
 (defconst ux:research:methods
   '((quantitative