'((context-of-use"The Context of Use is the actual conditions under which a given artifact/software product is used, or will be used in a normal day to day working situation.")))
'((strategist"In essence, the UX strategist gives valuable input and suggestions to key business decisions with a user-centered mindset. They work with different stakeholders to determine what features to improve upon or add to the product—always with the goal of improving the business overall.")
(architect"The purpose of a User Experience (UX) Architect is to develop the structure and flow of a digital solution (website, app, software, mobile, etc.). The Architect conducts research, interviews, and surveys, and then translates that information into sitemaps, wireframes, and prototypes.")
(consultant"UX consultants research customers, audit websites, create and test prototypes, and train their clients in user experience best practices.")
(researcher"The purpose of user research is to put your design project into context. It helps you understand the problem you're trying to solve; it tells you who your users are, in what context they'll be using your product or service, and ultimately, what they need from you, the designer!")
(designer"The goal of UX design in business is to “improve user satisfaction and loyalty through the utility, ease of use, and pleasure provided in the interaction with a product.”")
(writer"A UX writer plans and writes the microcopy in apps, websites, and other digital products users need to navigate a product. A user experience (UX) writer creates copy for apps, websites, and other digital products that help users navigate the product.")
(analyst"A UX analyst, also known as a usability analyst, is a member of a UX design team who studies data to determine how users engage with a software product, such as an application or website.")))
'((contextual-inquiry"Contextual inquiry is a type of ethnographic field study that involves in-depth observation and interviews of a small sample of users to gain a robust understanding of work practices and behaviors."research)
(interview"User interviews are guided interviews where a researcher asks existing or potential users questions to gain an understanding of their preferences, thoughts and feelings."research)
(focus-group"A focus group is a research method that brings together a small group of people to answer questions in a moderated setting."research)
(diary-study"A diary study is a research method used to collect qualitative data about user behaviors, activities, and experiences over time."research)
(usability-testing"The goal is to identify any usability problems, collect qualitative and quantitative data and determine the participant's satisfaction with the product."research)
(web-analytics"Web analytics is the collection, reporting, and analysis of website data. The focus is on identifying measures based on your organizational and user goals and using the website data to determine the success or failure of those goals and to drive strategy and improve the user’s experience."research)
(survey"A process of asking questions that are answered by a sample of a defined group of people to get numbers that you can use to make decisions."research)
(tree-testing"Tree Testing is a usability technique for evaluating the difficulty of finding topics in a website."research)
(card-sorting"Card Sorting is a user-centered research method used to help determine how people categorize a set of items - referred to as 'cards' - to increase the users ability to find them. The technique can be used to determine both the naming of the categories and the grouping of the items within the categories."researchdesign)
(sketching"Sketching is a distinctive form of drawing which designers use to propose, explore, refine and communicate ideas."design)
(design-thinking"Design thinking is a non-linear, iterative process that teams use to understand users, challenge assumptions, redefine problems and create innovative solutions to prototype and test."designresearchwriting)
(prototyping"A simulation or sample version of a final product, which UX teams use for testing before launch."designresearch)
(content-strategy"Content strategy focuses on the planning, creation, delivery, and governance of content."writing)))
'((information-architecture"Organizing, structuring, and labeling content in an effective and sustainable way."design)
(user-flow"The user flow lays out the user's movement through the product, mapping out each and every step the user takes—from entry point right through to the final interaction"design)
(wireframe"A wireframe is a diagram or a set of diagrams that consists of simple lines and shapes representing the skeleton of a website or an application's user interface (UI) and core functionality."design)
(storyboard"a sequence of drawings, typically with some directions and dialogue, representing the users perspective."design)
(environment-design"Represents the overall product structure."design)
(user-journey"A person's experience during one session of using a website or application, consisting of the series of actions performed to achieve a particular goal."research)
(persona"The aspect of someone's character that is presented to or perceived by others."research)
(affinity-diagram"An affinity diagram is a collection of large amounts of data that is organized into groups or themes based on their relationships."research)
(mental-model"A mental model is an explanation of someone's thought process about how something works in the real world."research)))
(customer-journey"A journey map shows a person's interaction with a company and brand over time, shedding particular light on decisions to purchase and remain loyal to a solution.")
(service-blueprint"A service blueprint describes in detail the frontstage and backstage processes of providing a service within a particular interaction episode.")))
"The context of how the product (or analogous system, if no current product exists) fits into their lives or work flow: when, why, and how the product is or will be used."
"Domain knowledge from a user perspective: What do users need to know to do their jobs?"
"Current tasks and activities: both those the current product is required to accomplish and those it doesn’t support."
"Goals and motivations for using their product."
"Mental model: how users think about their jobs and activities, as well as what expectations users have about the product."
"Problems and frustrations with current products (or an analogous system if no current product exists)."))
